We build the digital things your business is missing.
Websites, internal systems, and app prototypes for owner-run businesses. Designed, built, and finished.
Website Reset starts at $1,500.
What we build
Website Reset
A polished business website, rebuilt and launched.
$1,500founding rate
Five business days after required content and access are received.
Included
- Homepage plus up to four supporting pages
- Responsive mobile design
- Copy cleanup
- Inquiry flow
- Domain connection
- Basic analytics
- One revision round
PaymentHalf at signing, half before launch.
After launchSeven days of bug support after launch.
Book a 20-minute intro callBusiness System Sprint
A lightweight internal tool that replaces messy spreadsheets, messages, and manual handoffs.
Scoped and priced on the intro call.App Prototype Sprint
A polished working first version that makes a founder's idea tangible and testable.
Scoped and priced on the intro call.Featured work
Three projects, three identities
A fictional cinematic concept, a real small-business website, and an iOS product. Each one looks like itself, not like this page.
AFTERLIGHTCinematic web conceptA marketing site for a AAA game that does not exist. Emberline Interactive and AFTERLIGHT are fictional, designed and built by Formrail to show art direction, motion and front-end engineering.Open the concept
Broad Street Tattoo & PaintingWebsite redesign conceptA tattoo shop whose booking path could not carry a booking. Audited against the live site, then rebuilt as three working routes.Open the working concept
Vinyl TrackeriOS productA record-collection app: every record with its cover art, pressing and estimated value.See the App Prototype SprintIndependent concept redesign. Not commissioned by, approved by, or affiliated with Broad Street Tattoo & Painting. Findings verified against the shop's live website, July 2026.
How it works
Tell us what is not working
A 20-minute call to understand the business, the problem, and the outcome you want.
We agree on the scope
The work, timeline, price, required materials, and revision limits are confirmed in writing.
We design, build, and launch
The finished project is delivered, tested, and supported after launch.
A studio of one, on purpose
Formrail is run by Matthew Ghorchian, and combines product thinking, design direction, and AI-assisted development to turn messy ideas into finished digital products.
Every project gets its own identity. The tattoo shop above looks nothing like this page, on purpose; yours will look like your business.
Twenty minutes. No deck, no pressure.
You describe the problem. If we can fix it, you leave with a scope and a price. If we can’t, you leave knowing that.
Or email matteo3401@gmail.com. Replies within two business days.